Harley-Davidson is facing significant backlash from conservative circles, with calls for a boycott led by influencer Robby Starbuck. The controversy centers on Harley-Davidson’s adoption of DEI policies and support for LGBT initiatives, which Starbuck argues are out of touch with the company’s traditional biker audience.
Starbuck, known for his successful boycott campaigns against other companies, criticized Harley-Davidson for its DEI training programs, LGBT boot camp, and sponsorship of Pride events. He claims these initiatives push an agenda that contradicts the values of many Harley riders. Starbuck highlighted CEO Jochen Zeitz’s commitment to ESG policies, including a goal to make all Harley motorcycles electric by 2030, as evidence of the company’s shift away from its core values.
In a series of posts on X, Starbuck accused Harley-Davidson of betraying its heritage by promoting progressive social policies. He pointed to a commercial where the company declared its commitment to diversity and inclusion, suggesting such messages are alienating loyal customers. The boycott call has gained traction, drawing attention to the broader debate over corporate social responsibility and brand loyalty.
Harley-Davidson has not issued a public response to the boycott call. The company’s recent efforts to promote DEI and ESG policies reflect a wider trend in corporate America.
However, the backlash from conservative customers highlights the challenges companies face in balancing social responsibility with maintaining brand loyalty. As the debate continues, Harley-Davidson must navigate these complex issues to avoid alienating its customer base while staying true to its corporate values.
