UFC Champ Calls Out Partnership With Bud Light

Ultimate Fighting Championship (UFC) standout Sean Strickland is critical of what he calls the “woke pollution of Western culture.”

According to a report in BizPac Review, the fighter recently derided UFC’s decision to enter into a seven-figure advertising partnership with Bud Light. The decision was spearheaded by UFC CEO Dana White.

Bud Light was thrust into the negative spotlight last year when it announced a partnership with transgender influencer Dylan Mulvaney.

Bud Light’s parent company, Anheuser-Busch, faced fierce criticism for the move. Boycotts reportedly cost the company $1.6 in lost revenue.

Seeking a way back, Anheuser-Busch executives approached UFC CEO Dana White, who signed a new partnership contract last October. The contract stipulated that Bud Light would be the “official beer of the UFC.”

“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” said White in a statement last October.

“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”

Strickland’s views on LGBT issues are well known and have been widely criticized by legacy media outlets. However, criticism has done little to deter the UFC champ. American Wire News reported that earlier this year, the fighter almost came to blows with a Canadian reporter when he implied Strickland was homophobic and not properly sensitive to LGBTQ+ issues.

Holding little back, Strickland criticized the reporter’s politics, country of origin, president, intelligence, and courage in a profanity-tinged rant.

White defended the fighter when a reporter pressed him about Strickland’s remarks, saying, “…I don’t put leashes on any of [my fighters].

Strickland launched verbal blows on the embattled Bud Light beer brand on Monday. In an expletive-laden post, Strickland said:

“I’m so sick of these c**ts. Even budlight. I’m the definition of America… yet I’m the bad guy because I believe in two genders? I am the majority,” he wrote. “They force feed your kids f**king pride flags. I just wanna fight back a little.”

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